How Advertising Has Changed Since The World Of Pay Per...

Advertising has changed significantly since the introduction of the Internet. In the past, advertising mediums such as radio, print, and television ads dominated companies’ marketing plans. As the Internet gained prevalence, more and more of companies’ money has been siphoned into email, social media, and Pay Per Click advertising. In recent years, this has led to marketers placing more and more weight on analysis like Click Through Rate, Cost Per Click, and Cost Per Acquisition. All of these terms exist within the world of Pay Per Click advertising, which has become one of the most prominent forms of advertising on the internet. Due to society’s increased reliance on the Internet, Pay Per Click advertising will continue to grow for years to come. Pay Per Click advertising, or PPC, refers to the type of advertising commonly found on Google, Bing, other search engines, and even within some websites. One example of how PPC advertising works is Google AdWords. This is the software which allows advertisers to publish their ads on Google, and having a basic understanding of how it works is key to being able to understand why PPC is as important as it is. To begin with, the simplest form of PPC are the text ads at the top of a Google search. These are a part of the Google Search Network, and they often look almost the same as organic search results (organic results are results that appear without any money being spent). The ads appear at the top of the page, and, in case thereShow MoreRelatedFacebook Advertising1929 Words   |  8 PagesDBI  : Synopsis. In the last couple of years, Facebook, founded in 2004 by Mark Zuckerberg, has gone from a college photo-sharing site to a burgeoning business- networking platform for self-promotion, advertising and multimedia interaction. With new apps and add-ons, Facebook users can send each other a virtual drink, create and host events, advertise their businesses through social ads, and more. 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